You’ll be scored against the following key areas:

Goals and Objectives
Clear goals drive business success. This category assesses how well your goals align with your strategy and whether they provide a clear roadmap for growth.

Service Offering
Your service offering should meet market demand and differentiate you from competitors. This category evaluates whether your value proposition is clear and compelling.

Financial Performance
Strong financial management ensures stability and growth. This category measures cash flow, profitability, and financial planning.

People
A strong team fuels business success. This category evaluates leadership, engagement, and alignment with business goals.

Client Relationship Management
Loyal clients drive referrals and repeat business. This category looks at how well you build and maintain strong client relationships.

Technology Enablement
The right technology streamlines operations and drives efficiency. This category assesses how well your business leverages digital tools and automation.

Business Development
Consistent lead generation and sales growth are key to success. This category evaluates your business development strategy and pipeline.

Mergers and Acquisitions
Strategic acquisitions can accelerate business growth. This category measures your readiness for M&A opportunities.

Exit Planning
A well-planned exit maximises value and ensures a smooth transition. This category looks at succession planning and business readiness.